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USA Boxing’s search for a national coach might be as futile as winning an Olympic medal. After the American men came home from the London Games without even a bronze and about as much respect, the proposed job hunt looks like mission impossible. Then again, it can’t get any worse. If the sell-high-and-buy-low strategy applies, there might be an opportunity lurking in the mess.

Anybody who dares take the job, however, faces a big challenge in trying to convince young Americans that Olympic boxing is even worth it anymore. For the last couple of decades, the best have been moving away in an exodus that kept the American men off the medal stand for the first time ever. The 15-year-old who watched the 2012 debacle could not have seen a reason to try in 2016.

Only a competent cornerman with the right name has a chance at rebuilding an American franchise. By the right name, we’re talking about a resume that includes professional champions, some celebrity and credibility that comes with being a teacher. If Olympic boxing trashes computer scoring for pro-style cards and the international ruling body (AIBA) doesn’t become another pro acronym, there’s much to gain for somebody willing to assume the risk.

Three nominations:
Freddie Roach. Can we try this again? Please. Roach was never given much of a chance at helping the 2012 team as a consultant because of American coaches jealous of their turf. Then, there was turmoil that led to a staff shuffle just months before opening ceremonies. Roach’s busy schedule with Manny Pacquiao and Julio Cesar Chavez, Jr., looms as a problem. But give him the funds to hire a staff this year, and he could have time to develop medalists four years from now. As the best trainer of his generation, he’s known to emerging prospects who hope to forge pro careers. Roach’s name recognition and clout could go a long way in re-establishing an Olympic medal as a steppingstone to the pros. After all the confusion over his role with the 2012 team, Roach also knows what’s wrong. Only a real boxing guy can fix it.

Emanuel Steward. Steward was the American choice to coach the 2004 team at the Athens Games until politics knocked him out of the job. Turns out, it was a sign of what would happen eight years later in London. Steward wanted the 2004 Americans to re-emphasize KO power. HIs old-school idea was to take the judging out of the equation. Given the bizarre decisions made by key-punch operators posing as judges at every Olympics since 1992, what could make more sense? Even if computer scoring is trashed in favor of a 10-point-must system, decisive power is the answer. Power also retains the element demanded by young Americans, who want to learn how to deliver it as they prepare to go pro. Like Roach, Steward has a busy schedule, including ringside analysis for Home Box Office and corner work with Ukrainian Wladimir Klitschko and Irishman Andy Lee. He has become something of an ambassador for boxing. Steward in the job would mean the Americans are serious, which they were not in London. Subjective judges, whether punching a computer pad or writing on a scorecard, notice those kind of things

Teddy Atlas. He’s a lot less diplomatic in his talk and opinions than either Roach or Steward. But maybe that hard-nosed approach is what’s needed. Atlas’ uncompromising commentary for NBC in London left no doubt about what he thinks of USA Boxing, AIBA and international judging. All of those bureaucrats and officials heard it the way Michael Moorer heard it from Atlas, then Moorer’s trainer, during a 1994 loss to George Foreman for a heavyweight title. Atlas couldn’t stand what he was witnessing.

It’s time to hire somebody who won’t stand for what happened to American boxers in London.

Notes, Quotes
Timothy Bradley chose the wrong word, but had the right idea when he told The Desert Sun that “a lot of people on that side are scared” about Pacquiao fighting him on Nov. 10 at Las Vegas MGM Grand in what would be an immediate rematch of his controversial victory by split decision on June 9. A better word than scared? How about worried? Juan Manuel Marquez and Miguel Cotto are Pacquiao’s other options. Pacquiao’s corner should be worried about any of the three. Unless there’s a reversal in the evident erosion of hand speed, Pacquiao is vulnerable.

And Chavez Jr. weighed 176 pounds 30 days before his middleweight showdown against Sergio Martinez on Sept. 15 at Las Vegas’ Thomas & Mack Center, according to news reports from Chavez’ training camp. Reaction: What do you want to bet that Chavez is 180-plus at opening bell, 24 hours after the formal weigh-in?

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