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By Bart Barry-

Saturday on the ESPN+ app Filipino Manny Pacquiao smelted Argentine welterweight titlist Lucas Matthysse in Malaysia. Saturday on no app whatever undefeated Russian cruiserweight Murat Gassiev will fight undefeated Ukrainian cruiserweight Oleksandr Usyk in Moscow to unify their division. If the latter’s lack of an American broadcaster is bizarre, the former’s broadcaster was indeed apropos.

A temptation at times like these is to hedge one’s SportsCenterish prepositional phrase. Y’all know the drill: “in recent memory” is the way you take credit for boldness one word before you walk things back with a comma. Not today. After Saturday’s 25-minute comain of commercials, junior-dev graphics and overwrought pontification, it’s time someone other than an ESPN employee asserts what so many of us feel.

Manny Pacquiao’s comeback tilt in Kuala Lumpur was the greatest ESPN+ fight in history.

Before its cancellation some years back ESPN’s “Friday Night Fights” consistently presented the weakest boxing on television, the sort of underbudgeted slop advertisers and reputable promoters skirred. Far from appearing on FNF himself Pacquiao wouldn’t consider permitting towelboy Buboy to chiefsecond even Manila minimumweights on the program. Yet here we are in 2018 and Pacquiao’s now fighting on the smartphone equivalent of FridayNightFights.com.

A word or two about that, actually. What the hell are commercials doing on a paid stream? Having charged us $5/month ESPN gave us at least a halfhour of commercials during its otherwise-inexplicable 150-minute prefight Pacquiao promotion, and had its commentary crew act like nothing was the matter. “Two revenue streams!” some pitchman inevitably proclaimed, but that’s all sorts of wrong because most Saturday viewers were on a free trial and won’t be renewing after the three hours of their lives they just gave ESPN+ for seven rounds of desired boxing. “But wait,” they say, “there are all those Muhammad Ali fights that come with your subscription!” – like either they don’t know about YouTube or figure we don’t.

Almost a decade ago one of promoter Top Rank’s leaders talked about a concept he called “brand of boxing” – encouraging his peers to imagine their sport as an ecosystem whose general health be far more important than any one of their events. Today an American aficionado spends monthly $25 for basic cable (ESPN), $10-$15 for Showtime, $5 for ESPN+ and soon $10-$20 for DAZN – and that $50-$65 monthly bill assumes both a savvy cordcutting bent for our aficionado and his cancellation of HBO some time ago. But here’s the brand-of-boxing punchline: That kind of money spent the first week of July, our aficionado looks forward to the year’s best fight this Saturday and finds to his amazement somehow not one of these sundry pay services is televising Murat Gassiev vs. Oleksandr Usyk to crown the rarest thing in our beloved sport – an undefeated, undisputed, unified champion of the world.

A word or two about that, too, actually. Gassiev-Usyk is a fascinating cruiserweight culmination of World Boxing Super Series’ inaugural season. Former Golden Boy Promotions CEO Richard Schaefer is associated with the WBSS and repulsive. There’s no history needed to make that assertion; if we, as men, were taught to trust our intuition the way mothers do, we’d all have heeded our genuine first impressions of Schaefer 14 years ago. But while Schaefer once combined visibility and repulsiveness in a unique way he’s not otherwise repulsively unique and definitely not repulsive enough to keep us from enjoying what exceptional cruiserweight matches WBSS gave us in its semifinal round. But Schaefer or somebody affiliated with him appears to have repulsed American broadcasters sufficiently to keep Gassiev-Usyk off even our smartphones.

Which makes brand-of-boxing, for the next week at least, toxic.

Writing of which, how about that Lucas Matthysse? We already knew power punchers kept prizefighting’s frailest psyches, but Matthysse’s comportment these last few years makes one consider the symmetrical possibility a boxer’s mental hardiness is inversely proportionate to his punching power.

Five years ago while writing The Ring cover story mentioned on Saturday’s broadcast I came across an exquisite Argentine boxing writer named Osvaldo Príncipi whose Spanish prose and presence make him something like South America’s Hugh McIlvaney. During our correspondence he attributed a whole lot of things like Mathysse’s tattoos to a divorce. I felt for Matthysse then; by all accounts the guy does little in his life but love his daughter, play with his dogs, avoid the media and fight.

Saturday’s second knockdown, though, is hard to excuse. It’s one thing to realize you’re in over your head and race towards unconsciousness, but it’s something else entirely to court it so wishfully – to hope a punch cuts the lights, find it didn’t, then in full consciousness genuflect to your opponent. Let’s move on.

Saturday’s iteration of Manny Pacquiao was a pleasant return to what belligerence once endeared him to so many of us. A return to the man who dealt swiftly and disproportionately with anyone who caused him a sting, a man who didn’t collect grievances or connive but rather sought instant redress – that’s who we saw go after Matthysse each of the three times the Argentine did something offensive to Pacquiao. And it was electrifying.

So Pacquiao fights on. One can’t seriously entertain the possibility GGG is a great middleweight – hard stop – and begrudge Pacquiao three or four farewell tours against career 140-pounders like Matthysse or a talented lightweight like Vasyl Lomachenko. In fact, Pacquiao-Lomachenko in Helsinki might make a great Christmas present for ESPN+ subscribers.

Bart Barry can be reached via Twitter @bartbarry

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