THE INAUGURAL "CBS
ELITEXC SATURDAY NIGHT FIGHTS" MIXED MARTIAL
ARTS EVENT LEADS THE NETWORK TO DEMOGRAPHIC
VICTORY AND SIGNIFICANT TIME PERIOD GROWTH
For
Immediate Release
CBS Places First
in Key Young Adult and Men Demographics with
Triple Digit Percentage Increases Versus the
Network's Season Average on Saturday
National Ratings for the Highest Rated
Part of the Broadcast—Kimbo Slice vs.
James Thompson —which Did Not Air Until
11:30 PM, Will Not be Available Until Tuesday
Local Markets Show Ratings Surge in
Final Quarter-Hour
The inaugural CBS
ELITEXC SATURDAY NIGHT FIGHTS mixed martial
arts event, live from Newark N.J., led the Network
to demographic victory and significant time
period growth among all key young adult and
young men demographics from 9:00-11:00 PM, according
to preliminary Nielsen live plus same day ratings
for Saturday, May 31.
The 9:00-11:00PM portion
of CBS ELITEXC SATURDAY NIGHT FIGHTS (2.7/05,
4.30m) was first in adults 25-54 (1.9/06), adults
18-49 (1.9/06), adults 18-34 (1.9/07), men 25-54
(2.6/08), men 18-49 (2.5/08) and men 18-34 (2.6/10).
Editors Note: Preliminary
national ratings for Saturday night only include
the 9:00-11:00 PM prime time portion of the
broadcast and do not include the highest rated
part of the telecast--Kimbo Slice vs. James
Thompson--which didn't air until 11:30 PM. Full
program ratings will not be available until
Tuesday.
Also, CBS programming was
pre-empted in approximately 5% of the country
due to coverage of the Children's Miracle Network
Telethon.
The broadcast posted increases
in every half-hour in key adult and men demographics:
Adults Men Adults Men Adults
Men
18-34 18-34 18-49 18-49
25-54 25-54
9PM 1.4 1.7 1.4 1.7 1.5 1.8
9:30PM 1.5 2.1 1.6 2.0 1.6
2.2
10PM 2.1 3.0 2.1 2.8 2.1
2.9
1030PM 2.5 3.6 2.4 3.4 2.5
3.4
Compared to the 9:00-11:00PM
regularly scheduled programming during the 2007-08
season, CBS was up +36% in adults 18-49 (from
1.4/04), +111% in adults 18-34 (from 0.9/03),
+86% in men 25-54 (from 1.4/04), +127% in men
18-49 (from 1.1/03), +271% in men 18-34 (from
0.7/03).
In the 54 metered local markets,
the broadcast gained in every half-hour, beginning
with a 2.4/5 from 9:00-9:30 PM and peaking at
a 4.7/10 from 11:30-11:45 PM during the Kimbo
Slice vs. James Thompson main event.
Half-hour by half-hour ratings
in the 54 metered markets.
9:00-9:30pm 2.4/5
9:30-10:00pm 2.5/5
10:00-10:30pm 3.2/6
10:30-11:00pm 3.7/7
11:00-11:30pm 4.0/8
11:30-11:45pm 4.7/10
The Top 10 markets from 11:30-11:45
PM (featuring Kimbo Slice vs. James Thompson)
1) Oklahoma City/KWTV 11.1/18
2) Nashville/WTVF 10.3/19
3) New Orleans/WWL 9.7/15
4) Memphis/WREG 8.4/14
5) Greenville-Spartanburg-
8.0/15
Asheville/WSPA
6) Las Vegas/KLAS 7.5/15
7T) Tulsa/KOTV 7.3/13
7T) Miami/WFOR 7.3/12
9) Los Angeles/KCBS 7.2/17
10) St Louis/KMOV 7.1/13
SHOWTIME will rebroadcast
last night's event on Friday, June 13 (11:00
PM, ET/PT).
