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It’s hard to know whether September’s promise is a new dawn or just a familiar set of oncoming headlights in another head-on collision with a demise predicted and heightened by August’s doom and gloom.

No matter how you look at Andre Ward-versus-Chad Dawson Saturday in Oakland, Calif., and a dueling Las Vegas’ twin bill on Sept. 15 featuring Sergio Martinez-Julio Cesar Chavez Jr. at Thomas & Mack Center and Canelo Alvarez-Josesito Lopez at the MGM Grand, however, it is hard not to see potential for a comeback that is a boxing specialty. No business does it better.


Reliable resiliency is there in a shifting alignment that offers a way out of the never-never land of talk and only talk about Floyd Mayweather and Manny Pacquiao. Yeah-yeah, it could still happen. But a generation of lost fans doesn’t care anymore. The good news is that there is always a new one. In part, chances at winning over generation-next rest in what happens with fighters poised to succeed Pacquiao and Mayweather.

For now, the intriguing battle is for No. 2 spot in the pound-for-pound debate. The fading Pacquiao, second on most lists behind Mayweather, is in jeopardy of falling to third or even fourth after evidence of decline in his last two fights, controversial decisions over Juan Manuel Marquez and Timothy Bradley.

“Me, I believe I’m No. 2 at this moment,’’ Martinez said Wednesday in a conference call for his showdown with Chavez Jr. in a HBO pay-per-view bout for the middleweight title.

A better argument might come from Ward, if he remains unbeaten (25-0, 13 KOs) Saturday in a HBO-televised bout against light-heavy champion Dawson (30-1 17 KOs), who agreed to come down in weight for a 168-pound fight in Ward’s hometown. Mayweather stays at No. 1 because of his perfect record (43-0, 26 KOs). Martinez can’t make that claim. Even if he beats Chavez Jr., there are still losses to Antonio Margarito and Paul Williams and two draws on his resume (49-2-2, 28 KOs).

Predictably perhaps, the more circumspect Ward isn’t as bold about his place in the pound-for-pound debate as Martinez, who has become more outspoken in an escalating exchange of trash talk with Chavez Jr.

For the most part, Ward’s attention isn’t easily diverted by anything beyond the challenge immediately in front of him. That means the dangerous Dawson. Everything else is just talk that would take him away from the task at becoming an equal of fighters he admires, including Mayweather and Sugar Ray Leonard.

“They’re masters,’’ Ward said. “I’m trying to be a master.’’

The guess is that Ward will never quit trying. The goal will be there for as long as he is fighting. It’s a motivational piece to a Ward persona that in a couple of years could put him at the top of the pound-for-pound crowd.

Even in the build-up for Dawson, he seemed to look for something that would drive him to knock out slights, imagined or real. Dawson’s camp praises him. But the skeptical Ward deflects it.

“I think they’re giving us some superficial credit because they have to,’’ he said. “…To listen to them tell it, they have every advantage in the book. I think they’ll discover that isn’t the case.’’

Ward’s insightful trainer, Virgil Hunter, had his own spin.

“Our advantage is being at a disadvantage in their eyes,’’ Hunter said.

If there’s a disadvantage during the next nine days, it is expected to be in betting odds against Chavez Jr. and Dawson. But even those are slim. Spring an upset, and one or both will suddenly leap to the front of a line in the fight for spots at the pay window long occupied by Pacquiao and Mayweather.

Bob Arum, Chavez Jr.’s promoter, said an earlier opportunity for big money against Martinez was resisted precisely for the moment that will transpire on Sept. 15.

“We could have taken a chance against Martinez a year ago,’’ Arum said. “If he wins – and we believe he will, he will become an attraction on the level of Pacquiao, Mayweather.’’

Meanwhile, a hint at Mayweather’s immediate future could unfold at the Canelo-Lopez fight at the MGM Grand. Canelo keeps talking about how he wants to fight Mayweather. His representatives at Golden Boy Promotions have advised caution. At least, Golden Boy President Oscar De La Hoya did on May 5 in the wake of Canelo’s victory over Shane Mosley. But an impressive victory over a smaller Lopez on Showtime might sweep aside concern that Canelo is getting ahead of himself.

If Mayweather decides he wants to fight the popular Mexican redhead now instead of later, there’ll be no waiting.

Another future will have arrived.

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