PROBELLUM AGREES LANDMARK BROADCAST DEAL WITH DISCOVERY SPORTS

LONDON, MARCH 10 – Probellum has today announced a multi-fight agreement with Discovery Sports.The partnership starts with back-to-back events on March 18 and 19 with Discovery Sports set to broadcast the two Probellum Evolution shows through Eurosport’s linear channels, discovery+* and Eurosport App** to millions of homes across 62 markets and territories in Europe and the Indian sub-continent. 
 
Since launching in September 2021, Probellum has signed almost 50 fighters from across the world, including current and former world champions, past Olympians and emerging talents.

France’s world lightweight champion Estelle Mossely headlines Probellum’s March 18 show in Dubai before England’s world flyweight king Sunny Edwards takes on the challenge of Muhammad Waseem of Pakistan, the following evening. 
 
Richard Schaefer, President of Probellum, said: “Agreeing a multi-fight deal with a broadcasting powerhouse such as Discovery is a truly momentous day for our company so early in our journey.

“Discovery’s truly global audience is the perfect platform for us to help continue with our core mission to open up boxing to new audiences by bringing together the best fighters for fans around the world. 
 
“Together, I know we are going to bring about real change to the way that live boxing is presented. I have no doubt that it will be the perfect broadcast partner as we aim to transform how fans can experience boxing.” 
 
Trojan Paillot, VP Sports Rights Acquisition and Syndication at Discovery Sports, said: “Discovery has a strong heritage taking sports to wider audiences and in helping grow competitions and events using our full scale of channels and digital platforms.

“With the global reach that Discovery enjoys, this new partnership with Probellum is a perfect opportunity to showcase some of the best athletes in the world to millions of passionate sports fans in Europe and the Indian subcontinent.” 
 
As the Home of the Olympics in Europe***, Discovery showed every minute of the boxing competitions across its platforms at Tokyo 2020 and will be again broadcasting an array of former Olympians now competing under the Probellum banner including the Olympic champion trio of Mossley (2016), Uzbekistani super heavyweight Bakhodir Jalolov and middleweight Brazilian Herbert Sousa who both secured gold in Tokyo. 
 
Viewers will also be able to watch the talented Olympic trio of silver medallist Pat McCormack, his twin brother Luke and Peter McGrail who all represented Team GB in Japan, and bronze medal winner Hovhannes Bachkov from Armenia. 
 
After the double-header in Dubai, Probellum’s impressive roster of fighters then moves to Newcastle on March 25, where hometown favorite Lewis Ritson takes on Dejan Zlaticanin of Montenegro, with world title hopes on the line for both men.

The Discovery cameras will follow Probellum to Liverpool on April 22, for a world bantamweight title clash between local hero Paul Butler and champion John Riel Casimero of the Philippines, before the action moves to a major show in London, in May. 
 
Award-winning production company, Whisper, were last week announced as Probellum’s new production partner and the upcoming Probellum’s events will feature eye-catching graphic design, opinionated talent, immersive camera angles and the best creative storytelling to offer viewers the ‘Best Seat in the House’.

For all the latest fight news and how to access Probellum’s world class events on Discovery’s platforms, be sure to follow Probellum on Instagram, Twitter and Facebook.

-ENDS-

*discovery+ is available to watch on discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden and the United Kingdom and Ireland.
**Eurosport App is only available in Europe
***Discovery is the Home of the Olympics in Europe, except Russia
 
About Probellum???
Launched in September 2021, Probellum is a global boxing promotion and media company, and the fastest-growing brand in the sport.

Probellum’s elite stable of international fighters includes Nonito Donaire, Regis Prograis, Estelle Mossely, Lee McGregor, Donnie Nietes, Dina Thorslund and Muhammad Waseem.

But the company has also recruited the next generation of stars with Peter McGrail, Mark Dickinson and Pat and Luke McCormack and Shabaz Masoud among the young talents under the Probellum umbrella.

Since launching, Probellum has also signed co-promotional partnerships with some of the biggest promoters globally, including DiBella Entertainment (US), Wasserman (Germany), Universum (Germany), GYM (Canada), Maravilla Box (Spain), Team Ellis (Australia), Titov Boxing Promotions (Russia), Volcano Boxing (El Salvador), BXSTRS Promotions (Mexico), PR Best (Puerto Rico) Glozier Boxing (New Zealand), Box Office Sports (Ghana) and LNK Boxing (Latvia).?

?About Discovery Sports
Discovery Sports represents Discovery’s portfolio of sports brands, channels and platforms.

It collectively reaches 130 million people every month, engaging fans and broad audiences in more than 200 markets and in over 20 languages across all platforms where consumers are spending time — free-to-air TV, pay-TV, streaming, online and social.

Discovery Sports includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV powered by PGA TOUR, as well sports programming and content on discovery+ and Discovery’s free-to-air TV networks.

They connect audiences with the greatest sporting events in the world. This includes being the Home of the Olympics Games in Europe; tennis’ Grand Slams; cycling’s Grand Tours and more than 200 days racing a year; the PGA TOUR year-round; the best new and existing electric racing series with ABB FIA Formula E World Championship and FIA eTouring Car World Cup; and every major winter sports World Championship and World Cup event. Discovery Sports completes a full 360 offer with its events management and promotion arm, Discovery Sports Events.