Fitness leader Reebok today announced a new partnership with one of the most exciting young fighters in British boxing, 19-year-old Conor Benn. The super lightweight boxer will team up with Reebok to represent the brand in the ring and front their training and combat campaigns throughout 2017.
Benn has had a very impressive year, winning all three of his first professional fights. The son of legendary two-weight World Champion Nigel Benn, he will fight twice in the next month on the 10th and 24th September, his first bouts as a Reebok ambassador.
The partnership will see Benn exclusively wearing Reebok in all training and competition, with his signing demonstrating Reebok’s commitment to fitness and supporting young talent as he builds his career.
Conor Benn said: “My preparation in and out of the ring is hugely important to me and I’m delighted to find a partner in Reebok who take fitness as seriously as I do. Reebok’s commitment to providing training and fitness gear of the highest quality makes me hugely excited for this partnership, and it was crucial for me and my team to find a brand who share my aspirations as a boxer. I know I have the talent and dedication to make it to world champion one day, and I’m looking forward to sharing this journey with Reebok.”
Jonny Kidd Brand Director at Reebok said: “Conor is a supremely talented fighter with a huge future ahead of him. His commitment to training and constant need to improve himself, as well as his all-action style in the ring, is exactly aligned with the ethos we embody at Reebok and our mantra to “Be More Human”. We look forward to supporting and working with him as he continues his rise through the boxing ranks.”
Conor Benn will make his debut in Reebok kit when he next fights on Saturday 10th September, against Silvije Kebet at The O2. His campaign will be released in January 2017.
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For more information, visit @ReebokUK or contact ReebokUK@mcsaatchi.com
About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfil their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race and exclusive apparel provider for Les Mills.
For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/.
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