By Norm Frauenheim
Netflix and Las Vegas’ Allegiant Stadium are sure signs that Canelo Alvarez-versus-Terence Crawford is transforming itself into an event, bigger than just boxing.
Netflix’s subscriber base, 301 million and counting, alongside the NFL brand attached to the Raiders’ home field is a powerful marketing combo, a chance perhaps to bring back some of that so-called cross-over crowd that continued to exit the boxing audience with ESPN’s final card last week.
With the Sept. 13 opening bell still six weeks away, anticipation for Crawford-Canelo has already been building for weeks. Unlike the sad spectacle of watching Jake Paul against aging Mike Tyson in Netflix’s last bit of boxing theater inside the Dallas Cowboys home in November, Crawford-Canelo is genuine.
At least, it can be.
That, of course, is the mandatory caveat, always there, attached to a sport as risky as it is resilient. Buyer beware. Nevertheless, Canelo and Crawford represent a rare opportunity to unify fans, hard core and casual.
It doesn’t happen often enough in any era, even a good one. But here we are, Crawford and Canelo, two of the best fighters from the same generation from different weight classes meeting in a fight that could determine the best of a passing era.
Some promoter somewhere will no doubt dust off the cliched label and call this one another fight to save boxing. It’s not, of course. Boxing has always been beyond saving, anyway. Still, this one has a chance to be a keeper
For Crawford, it’s a chance to prove he was as good a welterweight as any in any era, including the one defined by Sugar Ray Leonard, Thomas Hearns and Roberto Duran.
For Canelo, it’s a chance to deliver the proof to what he’s been saying all along. History’s only undisputed super-middleweight champion has long argued he’s the best. Period. A definitive victory over Crawford would be the proof and perhaps the piece that would allow him to say he’s the best in Mexican history, better than even the iconic Julio Cesar Chavez.
The stakes, like the purses, are enormous, heightened by the fighters’ ages. Crawford is 37. Fifteen days after the fight, he’ll be 38. Canelo celebrated a birthday on July 18. He’s 35. Both are leaving their primes. This is a chance for each to recapture the best of what made them great.
By now, their respective advantages and disadvantages have been analyzed to the point of redundancy. On the scale, the bigger, heavy-legged Canelo has all the advantages. He also more to lose.
Crawford, who is moving up two weight classes after winning at junior-middle more than a year ago, is quicker with a quicksilver ability to switch from right to left and back. Yet, he’s at a bigger risk of getting knocked out, a danger and perhaps a final punctuation to a Hall of Fame reign that could leave some doubts about his pursuit of a genuine legacy.
All and more are the backdrop to expectations that might be difficult – perhaps impossible – to fulfill. But that’s why Netflix will be there in a 65,000-seat stadium. It’s not exactly winner-take-all, but it has that kind of feel to it. Appropriately, it’s also a fight that could go a couple of ways.
The best and worst examples in modern history:
· Manny Pacquiao’s star-making stoppage of Oscar De La Hoya in December 2008 at Las Vegas’ MGM Grand.
· Errol Spence Jr.’s unanimous decision over Mikey Garcia March 16, 2019 at the Cowboy’s A&T Stadium in Arlington, TX.
Both were fights between the best in different weight classes. In each, the lighter fighter was jumping two divisions — Pacquiao from lightweight to welterweight to face De La Hoya, who dropped down from 154 pounds to 147 and Garcia from lightweight to welter against Spence.
Pacquiao-De La Hoya was the keeper. It ended with De La Hoya, beaten and finished on the stool at the start of the ninth. De La Hoya, a six-division champion, retired and Pacquiao, an eight-division champion went on to stardom still evident. At 46-years-old, he still filled the MGM Grand with fans chanting Manny in a controversial majority draw with Mario Barrios last month.
Spence-Garcia was the dud. Garcia was known for his footwork and versatile skillset. But his brother, trainer Robert Garcia, warned him about moving up two weights against the then-emerging Spence, who seven months later was badly hurt in a scary auto accident. Garcia should have listened to his brother. Spence dominated in every conceivable way, winning on scorecards – 120-108, 120-107, 120-108 — that reflected a bout best forgotten.
Keeper or dud? The only sure thing about Canelo-Crawford is that it’ll be an event. Boxing could use one. Could use a keeper, too.
NOTES
It was evident that Oscar Valdez Jr. (323, 24 KOs) had decided to fight on when it was disclosed last month that he was leaving trainer Eddy Reynoso and re-joining Manny Robles, his first pro trainer.
His first step back into the ring after a punishing rematch loss to Emanuel Navarrete in Phoenix in December is planned for Sept. 6, according to Boxing Scene.
However, no opponent or site has been reported. The expectation is that Valdez, 34, will make his comeback in Mexico. The two-time Mexican Olympian lives in Hermosillo. He grew up in Nogales, a border town south of Tucson, where he has family. He also went to school in Tucson, where he has always been a good draw.
